Case Study: Waters Corporation achieves scalable, engaging global sales training with ON24 Virtual Environment

Waters - Customer Case Study

Waters Corporation, a 50-year leader in analytical instruments and mass spectrometry, faced a costly, time-intensive classroom training model for its global sales force. Their existing LMS was linear and cumbersome, so they needed shorter (15–20 minute), mobile-friendly, visually engaging training that salespeople could access easily from anywhere.

Waters chose the ON24 Virtual Environment to create a 3D, easy-to-navigate virtual training facility that integrates LMS courses, videos, evaluations and custom product/market rooms with quick course previews. Rolled out to hundreds across 50+ countries, the platform saw immediate positive adoption, active manager engagement, daily analytics to refine content, and a target to double audience size and visits while improving sales readiness.

Waters

Alex Tisserand

Managing Director, Sales Development & Support