Case Study: VettaFi doubles webinar output and streamlines continuing education with ON24

VettaFi doubles webinar output by 2X with ON24

VettaFi, an asset manager platform, needed to create engaging educational webinars for financial advisors to generate leads for their clients. They faced the challenge of scaling their high-volume program, which required an automated way to manage continuing education credits and provide clients with actionable, first-party data on attendee engagement. To address this, they turned to the vendor ON24 and its Elite platform.

ON24 provided a solution that automated the issuing of continuing education certificates and delivered detailed engagement analytics through interactive features like polls and surveys. This streamlined VettaFi's event management, enabling them to double their annual webinar output. The results included a 60% conversion rate for live registrations and overwhelmingly positive attendee feedback, with 78% rating the experience 10/10.

VettaFi