Case Study: Verint Systems achieves 45% boost in reach for high-value content with ON24

Verint boosts reach of high-value content by 45% with ON24

Verint, a Melville, NY–based leader in customer engagement and analytics serving more than 10,000 companies, needed to simplify and scale high-value research and client insights as the pandemic shifted customers online. Long printed reports weren’t driving engagement, so marketing sought a faster, more appealing way to present original research and actionable tactics to larger audiences.

Verint adopted ON24 Webcast Elite to repurpose reports and client presentations into an Adapt and Respond webinar series, producing 20+ webinars in six weeks with on-demand access, CTAs and analytics. The digital experiences increased reach and engagement—driving a 45% rise in audience for the Contact Center Report, about a 10% average boost in report downloads from engaged webinar viewers, and 39% of webinar registrations coming from new contacts within existing accounts.

Verint Systems

Ellen Schwartze

Marketing Programs Manager Experience Management