Case Study: Verint boosts high-value content reach by 45% with ON24

Verint boosts high-value content reach by 45% with ON24

Verint Systems, a technology company specializing in customer engagement and cyber intelligence solutions, needed to scale the reach of its high-value content like research reports. The challenge was to present this information in more engaging formats beyond static downloads to appeal to a larger audience, especially as the pandemic increased the need for digital communication. They turned to vendor ON24 and its Webcast Elite product to create a solution.

Using ON24, Verint transformed its lengthy reports into dynamic webinars as part of an educational series. This solution allowed them to present data in a more accessible format and repurpose existing event content. The results were significant: Verint saw a 45% increase in audience engagement with one report and 39% of webinar registrations came from new contacts within existing customer accounts. ON24 enabled Verint to generate more leads, boost report downloads, and deepen relationships with its client base.

Verint Systems