Case Study: Varian, Inc achieves polished virtual events and increased clinician engagement with ON24

Varian Produces Polished Virtual Events, Increases Viewership with ON24

Varian, a Siemens Healthineers company that develops radiotherapy, radiosurgery and other cancer‑care technologies, needed to move major training and educational events online during the pandemic. Their legacy webinar platform lacked customization, interactive features and useful analytics, preventing them from delivering high‑production virtual experiences that effectively engaged clinicians, customers and internal teams.

Varian implemented ON24 Webcast Elite and the ON24 Engagement Hub to produce branded, interactive live and on‑demand webinars with polls, quizzes, related content and demo requests, plus consolidated reporting across platforms. The result was a more polished presentation, increased viewership and clinician reach, richer engagement analytics to share with sales, and improved customer confidence and interaction across their webinar programs.

Varian, Inc

Karen Kigin

Senior Marketing Manager, Events and Promotions