Case Study: Varian increases webinar viewership with ON24

Varian increases webinar viewership with ON24

Varian, Inc., a leading cancer treatment technology company, faced a challenge with its existing webinar platform, which lacked the professional customization, interactive features, and robust analytics needed to create standout virtual events. Seeking a more engaging and strategic solution, the company turned to the vendor ON24 and implemented its Webcast Elite product to host its educational webinar series.

By using ON24, Varian gained the ability to create polished, customized, and interactive webinar experiences. The solution provided superior analytics and an Engagement Hub for on-demand content, which helped increase viewership and customer engagement. This allowed Varian to be more strategic in its programming and use webinars to build customer confidence, effectively moving potential customers through the sales cycle.

Varian, Inc