Case Study: Vanguard achieves 15% sales follow-up requests with ON24

Vanguard boosts webinar pipeline 12% with ON24

Vanguard Australia, a major investment management company, sought to scale its adviser engagement programs to maximize impact and build relationships without increasing its budget. They partnered with ON24 to create standout, scalable webinar experiences that could generate actionable insights and integrate with their CRM for automated sales follow-up.

Using the ON24 platform, Vanguard delivered highly-engaging, branded webinars featuring interactive elements like live polling and Q&A. This solution enabled them to scale their certification programs and provide their sales team with quality leads. The results were significant, with ON24 helping Vanguard achieve a 60% live attendance rate and a 10-15% conversion rate of viewers directly requesting a sales follow-up, directly impacting revenue.

Vanguard