Case Study: Valeo achieves a 339% increase in content views with ON24

Valeo increases content views by 339% with ON24

Valeo, a Paris‑based automotive supplier and technology company serving automakers worldwide, needed to scale its hands‑on technical trainings for distributors and mechanics across a global footprint. Long travel times and one‑off face‑to‑face sessions limited reach and retention, and Valeo wanted always‑available, localized content that delivered the right message to the right audience.

Valeo implemented ON24 Webcast Elite and ON24 Engagement Hub to build a 24/7 library of short, topic‑focused video trainings (25 sessions in 11 languages), running 2–3 webinars per month and adding certificates, downloads and analytics. The shift to on‑demand, bite‑size content drove a 339% increase in content views, a 158% increase in page views and a 45% rise in unique viewers, while improving scalability, engagement and technical knowledge transfer.

Valeo

Krzysztof Szablowski

Tech Care Manager