Case Study: UnitedHealthcare achieves 2x registrations, 50% higher attendance and 4x program scale with ON24

UnitedHealthcare scales member enrollment program with ON24

UnitedHealthcare, a large health and well‑being company with over 340,000 employees, runs virtual enrollment meetings, wellness events and seminars to drive member acquisition and retention. The team found in‑person events were increasingly costly, time‑consuming, limited their global reach and relied on third‑party vendors, making it difficult to capture and act on attendee engagement data.

By moving to ON24’s virtual event platform the team turned enrollment meetings and wellness events into fully branded, interactive experiences with customizable templates and automatic CRM integration to surface attendee behavior for follow‑up. The shift doubled registrations, increased attendance by 50% and scaled the program fourfold (a 400% increase in events), while enabling always‑on content hubs and more personalized outreach.

UnitedHealthcare

Mara Lopez-Sandoval

Federal Programs Marketing Specialist