Case Study: UnitedHealthcare boosts member enrollment with ON24

UnitedHealthcare boosts enrollment 2x with ON24

UnitedHealthcare, a large healthcare and well-being company, faced challenges with costly and limited in-person events for member enrollment and retention. Their event execution was time-consuming, relied on third-party vendors, and made it difficult to track valuable audience engagement data. They turned to the ON24 platform to address these issues.

By implementing ON24's digital event and webinar solutions, UnitedHealthcare transformed its programs into interactive, virtual experiences. The solution provided customizable templates and integrated engagement data directly into their CRM. This shift resulted in a 2x increase in registration, a 50% increase in attendance, and a 4x increase in the scale of their program, allowing them to engage larger global audiences more effectively.

UnitedHealthcare