Case Study: UniSuper achieves 200% increase in event attendance with ON24

UniSuper Increases Event Attendance by 200% with ON24

UniSuper, one of Australia’s largest member-run superannuation funds, prioritizes member education to improve engagement and retirement outcomes. When their sole event manager joined just before COVID-19 lockdowns, in-person roadshows became impossible and she—new to webcasting—needed a user-friendly way to keep delivering seminars and connect with multiple audience segments.

By adopting ON24, UniSuper quickly upskilled, used customizable webinar templates and an Engagement Hub to organize content, and targeted four key audiences with tailored events. The result: more than 160 webinars in a year, a 200% increase in event attendance versus in-person, a $35,000 cost saving for the compared event, and significantly higher registrations and scalability for ongoing member education.

UniSuper

Kathleen Ayris

Event Manager