Case Study: UniSuper achieves 200% higher event attendance with ON24

UniSuper boosts event attendance by 200% with ON24

UniSuper, one of Australia's largest superannuation funds, faced a significant challenge when the COVID-19 lockdowns began. Their new event manager had to abruptly transition from planning in-person educational events to digital ones with no prior experience, requiring a user-friendly and reliable webinar platform to continue engaging their members. They turned to the ON24 platform to solve this immediate need.

Using ON24's webinar and digital event solutions, UniSuper was able to effectively engage multiple audience segments with tailored content. The platform's reliability and customization capabilities allowed them to host hundreds of events and create a central resource library with the ON24 Engagement Hub. This resulted in a dramatic 200% increase in event attendance and a 6X greater year-over-year conference registration, demonstrating the powerful impact of the ON24 solution.

UniSuper