Case Study: UniSuper boosts digital event attendance with ON24

UniSuper boosts digital event attendance by 200% with ON24

UniSuper, one of Australia's largest superannuation funds, faced a significant challenge when the COVID-19 lockdowns halted its in-person member education events. The company's sole event manager needed to quickly transition to digital events but had no prior experience with webinars. The challenge was to find a user-friendly webinar platform from a vendor like ON24 to continue engaging its members and other key audiences effectively.

The solution was implemented using the ON24 platform, which provided a robust and reliable system for hosting hundreds of virtual events. ON24's customization capabilities allowed for branded templates and the integration of surveys and calls-to-action. This resulted in a 200% increase in digital event attendance and a 61% increase in registrations compared to in-person events. Additionally, ON24's Engagement Hub became a central resource library, making content easily accessible to members and contributing to greater overall engagement.

UniSuper