Case Study: UCB (biopharmaceutical company) achieves 4x webinar scale and instant CRM insights with ON24

UCB transforms digital engagement with ON24-powered omnichannel strategy

UCB Italy, the regional arm of a global biopharmaceutical company, needed a better way to engage time-pressed rheumatology HCPs. Existing webinars were hard to scale, offered limited analytics, and long registration processes and low interactivity reduced attendance and meaningful engagement.

By adopting an ON24-powered omnichannel approach—one-click multi‑registration, certification widgets, reusable event templates and native Veeva/Salesforce integrations—UCB scaled its regional webinar program 4×, achieved a ~30% registrant-to-attendee conversion, unlocked instant first‑party data for CRM-driven actions, and boosted live interaction and CTA engagement while saving the team significant time.

UCB

Andrea Quattrini

Digital Lead