Case Study: UCB boosts HCP engagement and scales webinars with ON24

UCB boosts webinar engagement 4x with ON24

UCB, a global biopharma company, faced significant challenges in engaging time-poor healthcare professionals (HCPs). Their previous webinar programs were difficult to scale, lacked performance data, and featured cumbersome registration processes that deterred attendance. UCB needed an integrated digital platform to create an effective omnichannel strategy that would simplify registration and maintain high levels of HCP engagement.

By implementing the ON24 Intelligent Engagement Platform, UCB streamlined registration with one-click multi-event sign-up and used interactive tools like polls and certification to boost engagement. The deep integration with Veeva CRM and Salesforce provided instant, actionable data insights. As a result, ON24 helped UCB's regional team achieve a 4x increase in digital events and a 30% registrant-to-attendee conversion rate, while gathering valuable first-party data to inform their strategy.

UCB