Case Study: UCB boosts global HCP engagement and webinar impact with ON24

UCB boosts HCP engagement with ON24 across 2 webinars

UCB, a global biopharma company, faced the challenge of educating healthcare professionals (HCPs) about recent clinical advancements in rheumatoid arthritis through a global webinar campaign. They needed a solution from their vendor, ON24, that would not only engage HCPs globally but also integrate with their CRM to collect meaningful first-party data to accurately measure the campaign's impact beyond standard metrics.

By leveraging the ON24 platform's engagement tools, CRM integration, and on-demand content capabilities, UCB implemented a successful test-and-learn webinar strategy. The solution provided by ON24 enabled seamless data integration with their CRM, Veeva, giving the team real-time insights. The results included high registration and attendance rates, with post-webinar surveys revealing a significant impact on HCP behavior, as the vast majority found the clinical advancements applicable to their daily practice.

UCB