Case Study: Travel Media Group boosts leads and webinar engagement with ON24

Travel Media Group boosts leads 10–20% with ON24

Travel Media Group, a company that helps hotels with digital marketing, faced challenges with their previous webinar platform, GoToWebinar. They found it offered a one-way communication experience with no engagement tools and poor analytics, leading to low conversion rates and difficulty passing qualified leads to their sales team. They needed a more interactive platform, which they found with the ON24 Intelligent Engagement Platform.

By implementing ON24, Travel Media Group transformed its webinars into interactive, two-way conversations. The solution's engagement tools and Salesforce integration provided valuable first-party data and enabled faster sales follow-up. This new strategy led to a 10-20% increase in leads and greater audience engagement, allowing the team to focus on the right prospects and measure success through multiple new metrics.

Travel Media Group