Case Study: TOPdesk achieves 300% increase in sales inquiries with ON24 Webcast Elite

TOPdesk sees 300% increase in sales inquiries with ON24 Platform

TOPdesk, a fast‑growing SaaS service‑management provider supporting more than 5,000 organizations and over 10 million users, ran an extensive webinar program to educate customers but found their meeting-focused tool lacked modern engagement features, robust data collection, and a web‑based (no‑download) attendee experience. As their content and reporting needs grew, TOPdesk sought a platform that would let marketing be more creative while improving registration, interaction and analytics.

By adopting ON24 Webcast Elite and ON24 Connect, TOPdesk added live Q&A, group chat, polls, surveys, CTAs, branded consoles and HubSpot integration to automate attendee and resource data. The result was noticeably more engaging, audience‑driven webinars, higher product adoption and upsells, and a 300% increase in requests for follow‑up or product information, alongside stronger lead generation and reporting for future content planning.

TOPdesk

Sanne van Opstal-Brakel

Webinar Program Manager