Case Study: TOPdesk achieves 300% more leads with ON24

TOPdesk boosts sales inquiries by 300% with ON24

TOPdesk, an award-winning SaaS service management platform, sought a more advanced webinar solution to replace their outdated digital engagement platform. They needed a web-based tool that provided greater creative freedom, more robust audience engagement options, and superior data collection capabilities to better educate their customers and generate leads. They turned to the vendor ON24 and implemented their Webcast Elite product to address this challenge.

Using the ON24 platform, TOPdesk easily created engaging, fully-branded webinars with integrated polls, live Q&A, and self-service download options. The solution integrated with their HubSpot marketing tools for seamless data collection and follow-up. As a result, ON24 helped TOPdesk achieve a 300% increase in sales inquiries and leads from their webinars, alongside higher product adoption and increased upsell and consultancy sales.

TOPdesk