Case Study: Thomson Reuters extends summit reach by 73% with ON24

Thomson Reuters extends summit reach by 73% with ON24

Thomson Reuters, a global provider of critical information, faced the challenge of extending the reach of its annual Risk and Compliance Summit beyond its physical London event. The company wanted to share its content with a wider, global audience of C-level executives without incurring the high costs of hosting additional in-person events. They turned to the vendor ON24 and its webinar capabilities for a solution.

Using the ON24 platform, Thomson Reuters created a virtual version of its summit that replicated the live event's content and experience online. This solution allowed them to dramatically increase audience reach at a fraction of the cost. ON24 enabled Thomson Reuters to extend its summit reach by 73% for only 17% of the cost of the in-person event, achieve a 53% conversion rate, and generate 2,000 unique content views.

Thomson Reuters