Case Study: Thomson Reuters extends summit reach by 73% with ON24

Thomson Reuters extends summit reach by 73% with ON24

Thomson Reuters sought to extend the global reach of its annual Risk and Compliance Summit beyond the limitations of its physical event in London. The challenge was to share its content with a broader, international audience of C-level executives without incurring the high costs of organizing additional in-person summits.

By utilizing the ON24 virtual event platform, Thomson Reuters created a digital version of its summit. This solution provided a seamless online experience that included live Q&A chats and breakout sessions. The results were significant: ON24 helped extend the event's reach by 73% at just 17% of the cost of the in-person event, achieved a 53% conversion rate, and generated 2,000 unique content views, all while maintaining a 90% attendee satisfaction rate.

Thomson Reuters