Case Study: Thermo Fisher Scientific exceeds SQL targets with ON24

Thermo Fisher Scientific exceeds SQL target by 200% with ON24

Thermo Fisher Scientific, a global leader in serving science, needed to quickly implement a new virtual event strategy after the COVID-19 pandemic forced the cancellation of over 70 in-person events. The challenge was to create a company-owned digital experience to engage customers globally within just six weeks, requiring a collaborative platform partner that could ensure privacy and deliver excellent content. They turned to the ON24 platform for a solution.

ON24 provided a fully branded, immersive digital experience platform, enabling Thermo Fisher to train 150 staff and launch a series of 36 live webinars. The solution exceeded its targets, achieving 200% of its SQL goal and 150% of its MQL goal, with 9,507 registrations and 3,800 attendees. The success with ON24 established an efficient new channel with global reach, leading the company to permanently budget for digital experiences going forward.

Thermo Fisher Scientific