Case Study: Thermo Fisher Scientific exceeds SQL target by 200% with ON24

Thermo Fisher Scientific exceeds SQL target by 200% with ON24

Thermo Fisher Scientific, a life sciences company, needed to quickly pivot to a virtual event strategy after the COVID-19 pandemic caused the cancellation of over 70 in-person events. Their challenge was to find a platform that could serve as a collaborative partner to create a fully branded, immersive digital experience for a global audience while navigating privacy concerns. They chose the ON24 platform to meet this need.

Using the ON24 platform, Thermo Fisher Scientific launched a series of 36 live digital experiences and webinars. This solution resulted in 9,507 registrations and 3,800 attendees. The campaign was a major success, exceeding its sales-qualified lead (SQL) target by 200% and its marketing-qualified lead (MQL) target by 150%, establishing an efficient new channel with global reach for the company.

Thermo Fisher Scientific