Case Study: The Michael J. Fox Foundation reaches more patients and researchers with ON24 webinars

The Michael J. Fox Foundation reaches 4,900 more people with ON24 webinars

The Michael J. Fox Foundation, a nonprofit dedicated to accelerating a cure for Parkinson's disease, needed a flexible digital solution to share critical information with its diverse community. Their challenge was to provide a constant stream of content on treatments and research, share patient perspectives, offer expert testimony, and promote clinical trial participation to audiences ranging from patients to medical professionals.

Using the ON24 webinar platform, the foundation created the monthly "Third Thursdays" series. This solution allowed them to reach more people through on-demand delivery, which increased their average audience size by 55%. The webinars successfully engaged over 4,900 new community members, and ON24 enabled the foundation to embed resources and use interactive tools. The program achieved a 98% recommendation rate from surveyed attendees.

The Michael J. Fox Foundation