Case Study: Texthelp drives millions in pipeline with ON24

Texthelp generates £500K pipeline with ON24

Texthelp, a global technology company focused on digital learning and accessibility tools, faced a critical challenge when the pandemic halted their primary marketing strategy of in-person events and trade shows. They needed a secure, accessible, and scalable digital platform to engage their global audience and integrate with their bespoke marketing tech stack. They turned to the ON24 platform to power their digital engagement and lead generation efforts.

By implementing ON24's webinar solution, Texthelp gained a flexible platform that supported key accessibility features and allowed for custom API integrations. This enabled them to collect valuable first-party data and run both top-of-funnel and product-focused sessions. The results were significant, with ON24 helping generate over £500,000 in pipeline from a single webinar, achieve a cost per lead of £2.46, and save an estimated $50,000 per year by moving to digital events.

Texthelp