Case Study: Texthelp increases pipeline and lead generation with ON24

Texthelp generates $500K+ in pipeline with ON24

Texthelp, a global technology company focused on digital learning and accessibility tools, faced a critical challenge when the pandemic halted their primary marketing strategy of in-person events and conferences. They needed a new digital platform that was secure, accessible, globally scalable, and could integrate with their bespoke marketing tech stack to generate leads and provide advanced analytics.

The solution was implemented using the ON24 webinar platform. ON24 provided the necessary accessibility features, seamless API integration, and robust engagement tools. This enabled Texthelp to generate over $500,000 in pipeline from a single webinar, achieve a $3 cost per lead, and save more than $50,000 annually by moving to digital events, significantly increasing their reach and conversion rates.

Texthelp