Case Study: TCS World Travel boosts webinar engagement and bookings with ON24

TCS World Travel drives 78% of bookings to webinars with ON24

TCS World Travel, a luxury private jet expedition company, needed a way to engage its loyal customer base when travel was halted. They sought to create interactive webinars with subject experts but lacked the in-house ability to produce them. After an unsuccessful trial with another provider, they turned to the ON24 platform, specifically adopting ON24 Webcast Elite, to solve this challenge.

With ON24, TCS World Travel launched "The Discovery Series," a successful webinar program that allowed them to operate events entirely in-house. The solution provided valuable analytics and Salesforce integration, enabling the sales team to track engagement and follow up on leads immediately. The results were significant, with ON24 helping to reveal that 78% of their recent bookings had attended a webinar, making the series a key tool for both customer engagement and revenue generation.

TCS World Travel