Case Study: TaxSlayer Pro achieves $435K in savings with ON24

TaxSlayer Pro saves $435K and scales customer education with ON24

TaxSlayer Pro, a provider of professional tax software, faced significant challenges with its costly and time-intensive annual in-person customer seminar. The event strained internal resources during its busiest season and offered limited scalability and insights into customer engagement. To modernize its approach, TaxSlayer Pro turned to the ON24 platform for its virtual event and customer education needs.

By implementing ON24's webinar and content hub capabilities, TaxSlayer Pro transitioned its event online, making it primarily a marketing-led effort. The solution provided an intuitive interface and powerful analytics to track engagement. This shift with ON24 resulted in over $435,000 in cost savings, a 16x increase in time efficiency, and a 3x boost in registration, allowing for a broader reach and deeper customer insights.

TaxSlayer Pro