Case Study: Squarespace doubles event attendance and conversions with ON24

SquareSpace doubles webinar attendance and sales conversions with ON24

Squarespace, a technology company, aimed to improve customer retention for its 25,000-member Squarespace Circle community. The company previously measured webinar success through basic registration and attendance rates, but Community Manager Sam Z. knew they could gain deeper engagement insights to better support their members. This led them to the ON24 platform to enhance their virtual events.

Using five key features of the ON24 platform—including a Resource Center, Live Chat, Polls, Post-Event Surveys, and Analytics—Squarespace was able to capture detailed first-party data on attendee interests and challenges. This solution allowed for highly targeted follow-up and content improvement. As a result, Squarespace doubled its overall event attendance and, in one product marketing demo, more than doubled its sales conversions, significantly boosting customer engagement and retention.

SquareSpace