Case Study: Squarespace doubles event attendance and sales conversions with ON24 engagement data

Squarespace Circle Community Empowers and Educates Partners With ON24 Engagement Data

Squarespace Circle is a community of professional Squarespace users supported by a Circle team led by Community Manager Sam Z, whose goal is to drive customer retention and help 25,000 active members get the most from the platform. Historically, success was measured only by registrations and attendance, but Sam wanted deeper insight into how members engage and what they need so he could improve experience and retention.

Using ON24’s engagement tools — resource centers, live chat, polls, post‑event surveys and advanced analytics — Sam captures detailed first‑party data and tailors follow‑up and content to member needs. The approach produced clear gains: a product demo drew 1,000+ attendees, overall webinar attendance doubled and sales conversions more than doubled, while a richer customer database improved retention and program effectiveness.

SquareSpace

Sam Z

Community Manager