Case Study: Splunk achieves $48.9M in influenced pipeline with ON24

Splunk grows pipeline $48.9M with ON24

Splunk, a technology company that helps organizations derive value from their data, faced challenges with its existing webinar provider. The platform lacked integration with their marketing automation tool, Eloqua, required extensive manual processes, and was limited to high-stress live events. This prevented Splunk from evolving its tactical webinars into a strategic, scalable demand generation program for ON24.

By switching to the ON24 platform, Splunk integrated webinars directly into its marketing automation and CRM systems, saving significant production time. Utilizing ON24 features like Simulive for pre-recorded events with live engagement, they achieved a more strategic approach. This resulted in a 23x improvement in email-to-attendee conversion, influenced $48.9M in sales pipeline, and generated 10x more webinar registrations.

Splunk