Case Study: Splunk grows pipeline and webinar engagement with ON24

Splunk boosts webinar registrations 10x with ON24

Splunk, a company that helps organizations derive value from their data, suspected its existing webinar provider was limiting its demand generation program. The challenges included a lack of integration with its marketing automation platform, Eloqua, which prevented targeted audience outreach. The process was also highly manual and time-intensive, and the platform was limited to high-stress live webinars, restricting scalability and increasing risk.

By switching to the ON24 platform, Splunk integrated its webinars directly with Eloqua for efficient, targeted campaigns and utilized ON24's Simulive feature for higher-quality, pre-recorded events with live engagement. This solution saved significant production time and provided valuable lead insights. The results were substantial, including a 23x improvement in email-to-attendee conversion, 10x more webinar registrations, and influencing $48.9 million in sales pipeline.

Splunk