Case Study: SpectraCell Laboratories cuts training costs and drives engagement and leads with ON24

SpectraCell Laboratories cuts training costs with ON24 webinars

SpectraCell Laboratories, a Houston-based biotech that provides diagnostic testing and education for nutrition, cardiovascular, hormone and genetic health, needed to scale physician and patient education while maintaining compliance. Their previous webinar provider was unreliable—frequent audio/video and screen-sharing issues, required downloads and weak conference bridges—which complicated training, reduced attendance and made it hard to deliver timely clinical updates.

Switching to the ON24 Engagement Platform gave SpectraCell branded, browser-based webinars with embedded resources, engagement analytics and simple production tools. The change cut new-hire training costs by about $800 per employee, supports a monthly series averaging 800 registrants (20% mobile viewing), and generated 158 qualified sales leads from a single webinar while improving compliance tracking and attendee engagement.

SpectraCell Laboratories

Jessica Owen

Event And Education Program Manager