Case Study: S&P Global Market Intelligence boosts webinar engagement with ON24

S&P Global Market Intelligence increases webinar attendees 300% with ON24

S&P Global Market Intelligence faced the challenge of scaling its global webinar strategy to better educate clients on its complex financial offerings. They needed a solution that would make their content easily accessible across different time zones and languages, while also modernizing their outdated and unengaging on-demand library. To address this, they partnered with ON24 to implement a more effective always-on content program.

By leveraging the ON24 Engagement Hub and Webcast Elite, S&P Global created a personalized, searchable content portal with robust privacy controls and deep analytics. The ON24 solution provided global capabilities, including multi-timezone delivery and local language support. This resulted in a 400% increase in webinar registrants and a 100% increase in on-demand attendees over two years, successfully extending their reach and engagement.

S&P Global Market Intelligence