Case Study: S&P Global Market Intelligence boosts webinar engagement with ON24

S&P Global Market Intelligence boosts webinar attendance 300% with ON24

S&P Global Market Intelligence, a provider of essential financial data and intelligence, faced the challenge of scaling its global webinar strategy. Its existing on-demand content library was outdated and lacked engagement, making it difficult for clients across different time zones to access and revisit complex, regulated topics. To improve communication and maximize its marketing budget, S&P partnered with ON24 for a more interactive and data-driven solution.

Using the ON24 platform, including Webcast Elite and the ON24 Engagement Hub, S&P created an always-on, searchable portal for its webinar content. This solution provided personalized experiences, robust privacy controls, and deep analytics on client content searches. As a result, ON24 helped S&P achieve a 100% increase in on-demand attendees, a 300% increase in overall webinar attendees, and a 400% increase in registrants over two years, significantly extending its global reach.

S&P Global Market Intelligence