Case Study: SoftBank achieves 40,000+ registrants and 30,000 attendees with ON24

SoftBank Engages 40k+ Quality Prospects with ON24

SoftBank Group Corp., a global investment conglomerate and operator of the Vision Fund, needed to move from a tech-driven to an audience-centric marketing approach to better inform and engage investors. Led by Taishi Yamada, the team faced a “marketing technology” challenge: existing tools weren’t delivering personalized, measurable webinar and virtual-event experiences that matched evolving audience expectations.

By adopting ON24, SoftBank built a system of engagement—using live polls, Q&A, 1:1 chat, AI content recommendations and integrations with Marketo and Salesforce—to capture intent signals and automate personalized follow-up. The program scaled to 20+ webinars per month and a 70-session calendar, and powered SoftBank World 2021 with 40,000+ registrants and 30,000 attendees, driving measurable pipeline and accelerating buying journeys.

SoftBank

Taishi Yamada

Director, Enterprise Marketing