Case Study: SoftBank engages 40K+ prospects with ON24

SoftBank engages 40K+ prospects with ON24

SoftBank Group Corp., a major Japanese investment holding company, faced the marketing technology challenge of transitioning to a more audience-centric strategy. They needed a solution to propel their webinar and virtual event programs beyond simple execution to create meaningful, data-driven engagement for investors and prospects. To address this, they turned to the ON24 platform.

Using ON24's engagement tools and integrations, SoftBank created a system for delivering personalized digital experiences. This solution enabled them to scale their program to over 20 webinars per month and host a major virtual event with 40,000+ registrants. The data collected allowed for targeted follow-up, helping drive pipeline and accelerate buyer journeys, demonstrating ON24's significant impact.

SoftBank