Case Study: SmartBrief achieves quadrupled webinar audiences for clients with ON24

SmartBrief quadruples average webinar audience for clients via ON24

SmartBrief is a targeted digital publisher and branded-content studio (SmartStudio) that reaches millions of industry decision‑makers and runs sponsored webinars for clients like Coca‑Cola and Amazon. Its legacy webinar tool provided an unbranded, hard‑to‑manage experience that limited sponsor impact and made it difficult to deliver measurable ROI and qualified leads.

Switching to the ON24 Engagement Platform gave SmartBrief customizable, on‑brand webinars, on‑demand content hubs and robust analytics to track engagement and qualify leads. The result: a quadrupled average webinar audience and 400% more contacts delivered to sponsors than promised, a 60% average registrant‑to‑attendee conversion rate, and at least five repeat webinar sponsors.

SmartBrief

Virginia Moncure

Project Manager, Content Marketing