Case Study: SmartBrief boosts attendance 400% and gains detailed attendee insights with ON24 Webcast Elite

Smartbrief - Customer Case Study

SmartBrief is a digital media company that produces more than 150 daily email newsletters reaching over five million subscribers across 15+ industries. As its webinar program grew, the company found its previous webcasting platform lacked scalability, customization and easy-to-use reporting, limiting its ability to deliver high-quality events and demonstrate value to clients.

SmartBrief adopted ON24 Webcast Elite for both self-serve and full-serve webinars, benefiting from an intuitive interface, interactive widgets and advanced reporting (including engagement scores and benchmarking) that deliver attendee-level insights for follow-up. The change drove a roughly 400% increase in attendees over expectations (one client’s events drew 800–1,000 participants), enabled SmartBrief to run about 200% more webinars, boosted engagement and helped secure repeat business.

SmartBrief

Virginia Moncure

Project Manager, Content Marketing