Case Study: SI‑BONE achieves wider, lower-cost audience reach with ON24 webcasting

SI-BONE - Customer Case Study

SI‑BONE, a medical device company focused on diagnosing and treating sacroiliac (SI) joint conditions, needed a more cost‑effective, scalable way to extend the reach of its in‑person educational seminars. Running city‑by‑city events was logistically difficult and slow, so SI‑BONE wanted to capture live presentations and make them accessible anytime, anywhere.

Working with ON24, SI‑BONE webcasted live surgeon presentations—including speaker video, animated clips, slides, and live Q&A—then archived them as on‑demand webinars and promoted them via targeted search. In the first year this approach reached 6,944 viewers (10,676 registrations), achieved a 65% registrant‑to‑viewer conversion (63% on‑demand viewers), averaged 56 minutes of viewing, and allowed ongoing optimization through campaign analytics.

SI-BONE

Jeff Monroe

Sr. Marketing Manager