Case Study: Shipman & Goodwin achieves 30% increase in quality leads with ON24

Shipman & Goodwin powers certification program with ON24, increases quality leads by 30%

Shipman & Goodwin, a 200‑person law firm serving public and private companies, institutions, government entities, non‑profits and individuals, needed to expand its professional certification program to drive higher‑quality leads. Their existing, manual certification process and delivery platform made it difficult to capture attendee insights, score and distribute leads, and scale digital programs across a diverse audience.

By adopting ON24 (Webcast Elite, Engagement Hub and HubSpot Connect) the firm built always‑on, Netflix‑style content hubs, scaled live and on‑demand certification courses and automated first‑party engagement data into HubSpot. The result: more than 1,000 certifications delivered, a 30% increase in overall leads, 20% year‑over‑year attendee growth and faster, more targeted sales follow‑up through seamless CRM integration.

Shipman & Goodwin

Michelle Spadaro

Marketing Events & Technology Specialist