Case Study: Shipman & Goodwin increases quality leads by 30% with ON24

Shipman & Goodwin increases quality leads by 30% with ON24

Shipman & Goodwin, a law firm serving a diverse client base, faced a challenge in scaling their manual certification program to generate quality leads. Their previous platform made it difficult to capture audience insights and automate their lead scoring process. To address this, they turned to the ON24 digital engagement platform to power their virtual certification courses and events.

By implementing ON24, the firm was able to create scalable digital experiences, capture valuable first-party data, and seamlessly integrate it into their HubSpot CRM. This solution automated their lead hand-off process and enabled highly targeted follow-up campaigns. As a result, ON24 helped Shipman & Goodwin increase quality lead generation by 30% and grow their event attendee base by 20% in one year, ultimately shortening sales cycles and closing more deals.

Shipman & Goodwin