Case Study: Shipman & Goodwin increases quality leads with ON24

Shipman & Goodwin boosts quality leads 30% with ON24

Shipman & Goodwin, a law firm serving a diverse client base, faced challenges scaling its manual certification program and generating quality leads. Their previous platform made it difficult to capture audience insights and automate lead scoring, hindering their demand generation efforts. They turned to the ON24 platform to address these issues.

By implementing the ON24 digital engagement platform, Shipman & Goodwin automated its certification courses and integrated them with its HubSpot CRM. This solution enabled the firm to capture valuable first-party data, scale its digital events, and create always-on content hubs. Using ON24 resulted in a 30% increase in overall leads, streamlined its sales follow-up process, and grew its event attendee base by 20% in one year.

Shipman & Goodwin