Case Study: Seismic boosts sales meetings with ON24 webinars

Seismic increases sales meetings by 20% with ON24

Seismic, a sales and marketing enablement technology company, faced challenges in deploying an effective webinar strategy for its Asia Pacific (APAC) and Japan markets. The company needed to create region-specific webinars held in local time zones with localized content, as sales enablement was an emerging concept in the region. Seismic turned to the vendor ON24 and its Webcast Elite platform to address this targeted need.

Using ON24, Seismic began producing monthly, immersive webinars for the APAC audience. The solution included interactive features like polls and live Q&A, all hosted on a dedicated landing page. By leveraging ON24's rich analytics to score lead engagement, Seismic's sales team could prioritize follow-ups effectively. This approach resulted in a 20% increase in sales meetings booked from webinars and a 67% faster conversion of marketing qualified leads into meetings, significantly shortening sales cycles for Seismic.

Seismic