Case Study: Seismic boosts pipeline and shortens sales cycles with ON24

Seismic boosts sales meetings 20% with ON24

Seismic, a global sales and marketing enablement company, faced the challenge of deploying a targeted webinar strategy for its Asia Pacific (APAC) and Japan markets. The regional audience required content held in their time zones and tailored to their specific needs, moving beyond the company's existing U.S.-centric webinar approach. To address this, Seismic turned to the ON24 platform, utilizing its ON24 Webcast Elite product.

By implementing ON24, Seismic created localized, immersive digital experiences featuring engagement tools like polls and live Q&A. The solution enabled the marketing team to gather rich analytics on attendee behavior, which they used to prioritize and tailor follow-up sales efforts with a tiered lead-scoring model. The partnership with ON24 yielded significant results, including a 20% increase in sales meetings booked from webinars and a 67% faster conversion of marketing leads into sales meetings, ultimately shortening sales cycles.

Seismic