ON24
224 Case Studies
A ON24 Case Study
Securly, a San Jose–based K–12 edtech company and maker of the first 100% cloud-based content filter, serves roughly 10,000 schools and has expanded its product set significantly since 2013. That growth created heavy demand for product best-practice training: customer success reps spent as much as 90% of their time on one-on-one calls (about 300 hours), which was time-consuming, hard to scale and didn’t serve varied learning styles while still preserving a personal touch.
Securly turned to the ON24 platform to produce a themed, bingeable “Summer Training Series” of simulive webinars hosted on a multi-registration page, combining pre-recorded demos with live Q&A and analytics. The approach distilled 300 hours of calls into 10 hours of reusable collateral (97% time savings), reached nearly 20% of customers, and drove a 150% increase in customer success NPS and a 400% year-over-year increase in expansion revenue.
Will Patterson
Manager, Customer Advocacy