Case Study: Schneider Electric drives demand and generates $0.5M revenue with ON24 webinars

Schneider Electric uses ON24 webinars to drive demand and shift customer perceptions

Schneider Electric, a global leader in energy management and automation, needed a more efficient way to educate and engage time‑poor customers and a large partner ecosystem while working within a conservative marketing budget. Complex go‑to‑market processes and barriers to physical events made it hard to break through the noise, maintain year‑round relevance, and equip partners with the right materials.

Schneider adopted the ON24 webinar platform to create integrated digital and in‑person event experiences—using customer panels, recorded sessions, and on‑demand content to simplify complex messages and scale distribution. The approach extended reach (about 1,000 live attendees plus 300 reached through digital content), generated roughly $0.5M from a single webinar, and delivered more qualified leads and stronger partner engagement.

Schneider Electric

Chris Quinn

Vice President of Marketing Communications and Digital Customer Experience