Case Study: SAP boosts webinar engagement and pipeline with ON24

SAP generates 40% of HR pipeline with ON24

SAP, a global technology company, faced the challenge of digital fatigue as the volume of virtual events during the pandemic led to declining registration, attendance, and engagement for its webinars. To re-energize its audience, SAP partnered with vendor ON24 and its digital event services to adapt its webinar program.

ON24's platform enabled SAP to implement a solution that decreased event volume and length, increased engagement, simplified registration, and offered on-demand content. This strategy successfully combatted digital fatigue, resulting in a major event, HR Connect, attracting close to 1,000 attendees and generating 40% of the pipeline for its HR audience. ON24's technology also supports SAP's future vision for hybrid events.

SAP