Case Study: SAP boosts pipeline and re-engages audiences with ON24

SAP drives 40% of HR pipeline with ON24

SAP, a global enterprise software company, faced digital fatigue and declining engagement in its high-volume webinar program as virtual events became ubiquitous. To re-energize its audience, SAP partnered with vendor ON24 and its platform to adapt its digital event strategy.

ON24 provided the platform and a scalable operational model that allowed SAP to implement key changes, including reducing event volume, shortening event length, and simplifying registration. These efforts significantly improved engagement. For example, the multi-day ON24-powered HR Connect virtual event attracted nearly 1,000 attendees and generated 40% of SAP's pipeline for its HR audience that year. SAP plans to leverage the ON24 platform for future hybrid events.

SAP