Case Study: SAP Canada drives product adoption and webinar engagement with ON24

SAP drives 35% beta sign-ups with ON24 webinars

SAP Canada, part of the global enterprise software company SAP, faced a challenge in creating and updating customer education content for its complex and frequently changing product lines. With limited resources, it was difficult to concisely communicate new features and support customers throughout their entire journey. To address this, SAP implemented the ON24 Webcast Elite platform to produce engaging webinars that drive product awareness and adoption.

Using ON24, SAP Canada developed four distinct, purpose-built webinar series to efficiently educate customers and communicate product updates. This solution enabled them to produce a high volume of dynamic content, resulting in significant engagement. The vendor's platform helped SAP run 91 webinars with over 23,000 attendees, and a key webinar series successfully drove 35% of attendees to sign up for a beta program while accelerating the buying journey for 20% of trial users.

SAP